Built for TikTok's Social & Creation Team

You have something
to say.

Creator Prep helps first-time TikTok creators go from
"I have an opinion" to "I just posted my first video."

Not by telling them what to say — by helping them
figure out what they already think.

95%of users never post
not confidence
not ideas
=articulation

The problem isn't confidence.
It's the articulation gap.

Most creator tools assume people don't know what to say. That's wrong. They know exactly what they think — they just can't get it out when the camera's on.

What everyone thinks

"I don't know what to say."

Confidence problem → motivational prompts

What AI tools assume

"I need AI to write my script."

Content problem → AI-generated scripts

What's actually happening

"I know what I think, but I freeze when I try to say it."

Articulation gap → disambiguation + structure
Motivation
They want to post
×
Trigger
Trends, sounds, ideas
×
Ability
Articulating in the moment
=
Behavior
They never post

From opinion to posted video.
Three phases.

Creator Prep doesn't generate content. It extracts what the creator already thinks, structures it, then keeps them on track while recording.

01
CLARIFY

We ask, you tap.

AI generates disambiguation questions with tappable options — each one represents a genuinely different angle on your topic. No typing, no blank-page anxiety. Just tapping what resonates.

4 questions 3 options each ~30 seconds
02
STRUCTURE

Your words, organized.

Your answers become a blueprint: Hook → Beats → Closer. The AI reorganizes your thoughts into a natural flow — but every word is yours. No AI slop, no generic scripts.

Hook opener 3 talking beats Closing CTA
03
RECORD + COACH

Your teleprompter. Your coach.

Record with your talking points overlaid on camera. If you freeze, the Confidence Coach detects the pause and nudges you with your own next point — not generic encouragement, but YOUR words.

Live camera 3s pause detection Context-aware nudges
💡 Key Design Insight

Disambiguation before generation solves the sameness problem. Every other AI creator tool generates the same generic scripts. Creator Prep extracts the creator's unique take first, then organizes it. Two creators with the same topic get completely different blueprints — because they have different opinions.

Try it yourself.

This is the real product — not a mockup. Pick a topic, tap through the questions, get your blueprint, and record.

In production, this comes from the content you're already consuming
Creator Prep

What do you want to
talk about?

We'll help you organize your thoughts — not tell you what to think.

Creator Prep
1/4

Organizing your thoughts

Creator Prep

Your talking points

15s60s3m
Flip
Speed
Beauty
Filters
Timer
✦ CREATOR PREP ✦

Your talking points will appear here when you start recording

🎭
Effects
📷
Upload
Add sound
Confidence Coach

Your Recording

Analyzing with Whisper API + Claude...
Analyzing your topic...

Why this. Why now.
Why TikTok.

Creator activation is TikTok's biggest growth lever — and AI just became good enough to unlock it.

Why Now

Three trends converging: AI hit the quality threshold for real-time coaching, TikTok is actively investing in creator tools for content supply, and the creator economy has shifted from "influencer culture" to "everyone creates." The 95% lurker stat is the signal — activation is now the bottleneck, not acquisition.

🏰

TikTok's Unfair Advantage

Watch history already knows your niche. The camera is already open. Distribution is built in. Creator Prep isn't a third-party tool — it's a platform extension that only TikTok can build. Competitors can copy the idea, but they can't copy TikTok's position inside the creator moment.

🔄

The Data Flywheel

Every completed flow generates signal: which question patterns lead to posted videos, which niches need which types of disambiguation, which blueprint structures actually work. This compounds — each cohort of creators makes the tool smarter for the next.

📈

The Growth Loop

First post → confidence → more posts → more content diversity → better recommendations → more viewers → more people who want to post. Creator Prep doesn't just activate one creator — it feeds the entire content ecosystem.

FaT — Activation
First blueprint → posted video
Creator completes full flow and posts in first session
NaT — Habit
3+ videos in week 1
Repeated usage without Creator Prep signals real confidence gain
NSM — North Star
First-time posts / week
Net new creators posting who would have stayed silent

Roadmap

NOW — VALIDATE

Creator Prep + Practice Loop

Disambiguation → Blueprint → Teleprompter → Post-recording analysis → Iterate. Validates core hypothesis: does structuring their own thoughts get people to post?

NEXT — INTEGRATE

Real-Time Coaching + Camera Native

WebSocket streaming + on-device Whisper for sub-2s nudges during recording. Niche auto-detected from watch history. Lives inside TikTok's camera, not beside it.

LATER — COMPOUND

Data-Driven Creator Intelligence

Niche-specific question templates learned from successful flows. Blueprint structures optimized per content type. The tool gets better every time someone posts.